For years, MTR has committed to providing caring train services to Hong Kong people. The success of it largely relies on the continuous devotion of both frontline and backend staff of the company. To promote the spirit and effort of these unsung heroes, MTR has launched a customer service and staff campaign to demonstrate their professionalism, dedication and efficiency.

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The campaign won the Top YouTube ads Hong Kongers watched in Q2, 2018.

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Deliverables:

• Communications platform

• Online video

• Thematic print campaign

• Other MTR publicities